What Agencies Should Look for in a White-Label WordPress Developer

Your agency puts its name on every website it delivers. When development happens behind the scenes, the partner you choose becomes part of that promise.

Before committing, look closely at technical ability, communication, confidentiality and handover. Here is a practical checklist for finding the right fit.

Look Beyond the Portfolio

Ask what the developer actually built: the theme, custom blocks, integrations or the entire website. Request examples relevant to your projects and a walkthrough of their approach.

For confidential projects, ask for a permitted demonstration or a small paid trial. Respecting another agency’s privacy should be part of the assessment.

Can you explain your role in a similar project?

Agree on Confidentiality

Ask what the developer actually built: the theme, custom blocks, integrations or the entire website. Request examples relevant to your projects and a walkthrough of their approach.

For confidential projects, ask for a permitted demonstration or a small paid trial. Respecting another agency’s privacy should be part of the assessment.

Clarify these points:

• Confidentiality and NDA requirements
• Permission for direct client communication
• Portfolio use and public attribution
• Access to project files and accounts

Agree on Confidentiality

Ask what the developer actually built: the theme, custom blocks, integrations or the entire website. Request examples relevant to your projects and a walkthrough of their approach.

For confidential projects, ask for a permitted demonstration or a small paid trial. Respecting another agency’s privacy should be part of the assessment.

Clarify these points:

• Confidentiality and NDA requirements
• Permission for direct client communication
• Portfolio use and public attribution
• Access to project files and accounts

Check the Working Relationship

Ask what the developer actually built: the theme, custom blocks, integrations or the entire website. Request examples relevant to your projects and a walkthrough of their approach.

For confidential projects, ask for a permitted demonstration or a small paid trial. Respecting another agency’s privacy should be part of the assessment.

Check the Working Relationship

Ask what the developer actually built: the theme, custom blocks, integrations or the entire website. Request examples relevant to your projects and a walkthrough of their approach.

For confidential projects, ask for a permitted demonstration or a small paid trial. Respecting another agency’s privacy should be part of the assessment.

Check the Working Relationship

Ask what the developer actually built: the theme, custom blocks, integrations or the entire website. Request examples relevant to your projects and a walkthrough of their approach.

For confidential projects, ask for a permitted demonstration or a small paid trial. Respecting another agency’s privacy should be part of the assessment.