Wiideman Consulting Group

A whole new digital presence for one of the successful SEO & SEM firms of Los Angeles.

Services Provided

  • WordPress Design
  • Theme Development
  • WP Maintenance
  • Leadgen System

Final Results

  • 120% increase in leads
  • Improved search ranking
  • 60% low bounce rate
  • New & Modern Look


Wiideman Consulting Group have proudly served some of the world’s largest brands in e-commerce, service and franchise industries. Their CEO is good friend of mine, he reached out to get their website redesigned and redeveloped.

The Problem

I found a lot of issues with the old website. Most importantly the design was completely old school. It badly needed an overall improvement. The website looked more like a Blog and less like a SEO Consulting Group website. The website was already on WordPress but most of the content was hard coded and was not easily editable.

There were no clear Call to Actions for the users to contact the company. Also the website was not mobile friendly and Wiideman Consulting Group was loosing a lot of mobile traffic. The loading speed was too slow, the website was not SEO friendly and there were many security flaws.

The Old Website

The Goal

I defined following goals for the new website:

  • Update overall website design to a modern approach.
  • Improve overall user experience.
  • Implement a proper lead generation system.
  • Track successful sign ups of visitors coming from all traffic sources.
  • Make WordPress backend easy to manage.
  • Showcase services that are offered by Wiideman Consulting Group.
  • Focus on highlighting detailed SEO audit service.
  • Integrate a WordPress blog for content marketing.
  • Showcase client case studies to attract more customers.
  • Provide answers to common SEO questions.
  • Provide SEO training and tutorials to newbies.
  • Make new website mobile friendly.
  • Optimize new website to rank high in search results (Google, Yahoo and Bing).
  • Optimize website for faster load time.

Apart from these overall website goals I also defined some target audience specific goals and solution which is explained below in target audience section.


Prior to starting designing the new website, I researched most of the competitor websites. There were very few competitors who were really killing it with their websites rest of them were boring and not providing any real value to the visitors. I decided to take all good things from all competitors and left the rest. I was sure what is working for others will work for us as well.

Various Competitor Websites
Various Competitor Websites

Target Audience

I defined target audience as businesses and websites who are actively looking for SEO help and have enough budget to spend on SEO and SEM. They have pre-defined marketing budget available for online marketing and are looking for consultation.

Needs & Requirements:

  • Get websites optimized for SEO and online marketing.
  • Get advice and consultation on SEO issues.
  • Get SEO audits done for their websites.
  • Get all SEO services under one roof with on-going SEO monitoring program.

The Solution:

I recommended development of a completely new website, built from scratch, with a custom design to help attract the possible SEO consultation clients.

The website will be designed to:

  • Allow the businesses to get their website audited for SEO.
  • Allow the website owners to explore different SEO services offered by Wiideman Consulting Group.
  • Educate the website owners about fruits of SEO.
  • Encourage the website owners to sign up for detailed SEO audits.
  • Encourage the website owners to sign up for monthly SEO monitoring program.
  • Showcase success stories to build confidence among possible new clients.


After finalizing target audience goals and client requirements, I started designing the new website.

Focus on lead generation and conversion rate

Wiideman consulting group wanted to aquire new clients from their website, so I focused completely on lead generation and conversion rate. I used an automated SEO audit tool for that purpose. And used several calls to action to point users in that direction and get their website audited for SEO in exchange for their contact info.

The Old Website


I started with creating wireframes first. Wireframes always help me in validating different page layouts, lead generation forms and calls to action, without spending too much time on deciding colors and fonts.

The Old Website

Color Scheme

Wiideman Consulting had already got their logo designed. So I derived the color scheme from the existing logo and added a couple of complementary colors.




I selected the heading and body font to work with the existing sans-serif of the logo. The resulted design really gave a look of logo being completely integrated into the page. I used the same font for headings and body text but played around with with font weights.

Font Families

Heading Font
Open Sans
Body Font
Open Sans

Final Outcome

Final result of the design process was great, have a look below

Home Page Design


I developed the new website on WordPress CMS as the previous website used to be. I crafted the back-end experience to make editing the website as easy as editing a word document.

Page Speed Optimization & W3C Validation

I minified the code, optimized all images, leveraged browser caching, reduced server response time and passed W3C validation test. All that effort resulted in super-fast website.

SEO Optimization and Schema Markup

The client himself being an SEO expert helped a lot in implementing Schema Markup and optimizing the website for Search Engine Optimization.

Website Quality and On-Page SEO

With 8 years of experience in building WordPress websites, I have built an extensive website quality and SEO checklist. I used the checklist to further perfect the website.

Ease of Use & Fully Customizable Back-End

I made use of WordPress Shortcodes, Custom Widgets, Page Templates, Custom Post Types, Metaboxes and Theme Options Panel to craft a user friendly back-end experience.

That's not all, I have a complete list of things that I take special care of when developing WordPress websites. Click here to find out.


The new website brought in great results for Wiideman Consulting Group. Some of them are highlighted below:

  • It’s looking modern & eye-catching and providing better user experience.
  • It’s generating more leads and converting more visitors into customer’s through automated SEO audits.
  • It’s started to rank high in search engine results especially for keywords like SEO Expert.
  • Load time of the website is below 1 second and it’s also engaging mobile audience.
  • Number of new SEO consultation clients from the website has sky rocketed.
  • Bounce rate of the website is also reduced and its engaging visitors a lot more compared to the old website.

Final Thoughts

I loved working with Wiideman Consulting Group as usual and Steve Wiideman has always been great to work with. I loved everything from start till end and going live. Now that the new website is live and generating results for the client, I’m really satisfied with the overall effort.

12 Reasons, Why My Wordpress Websites Are a Cut Above the Rest