A whole new digital presence for one of the successful SEO & SEM firms of Los Angeles.
Wiideman Consulting Group have proudly served some of the world’s largest brands in e-commerce, service and franchise industries. Their CEO is good friend of mine, he reached out to get their website redesigned and redeveloped.
I found a lot of issues with the old website. Most importantly the design was completely old school. It badly needed an overall improvement. The website looked more like a Blog and less like a SEO Consulting Group website. The website was already on WordPress but most of the content was hard coded and was not easily editable.
There were no clear Call to Actions for the users to contact the company. Also the website was not mobile friendly and Wiideman Consulting Group was loosing a lot of mobile traffic. The loading speed was too slow, the website was not SEO friendly and there were many security flaws.
I defined following goals for the new website:
Apart from these overall website goals I also defined some target audience specific goals and solution which is explained below in target audience section.
Prior to starting designing the new website, I researched most of the competitor websites. There were very few competitors who were really killing it with their websites rest of them were boring and not providing any real value to the visitors. I decided to take all good things from all competitors and left the rest. I was sure what is working for others will work for us as well.
I defined target audience as businesses and websites who are actively looking for SEO help and have enough budget to spend on SEO and SEM. They have pre-defined marketing budget available for online marketing and are looking for consultation.
I recommended development of a completely new website, built from scratch, with a custom design to help attract the possible SEO consultation clients.
The website will be designed to:
After finalizing target audience goals and client requirements, I started designing the new website.
Wiideman consulting group wanted to aquire new clients from their website, so I focused completely on lead generation and conversion rate. I used an automated SEO audit tool for that purpose. And used several calls to action to point users in that direction and get their website audited for SEO in exchange for their contact info.
I started with creating wireframes first. Wireframes always help me in validating different page layouts, lead generation forms and calls to action, without spending too much time on deciding colors and fonts.
Wiideman Consulting had already got their logo designed. So I derived the color scheme from the existing logo and added a couple of complementary colors.
I selected the heading and body font to work with the existing sans-serif of the logo. The resulted design really gave a look of logo being completely integrated into the page. I used the same font for headings and body text but played around with with font weights.
Final result of the design process was great, have a look below
I developed the new website on WordPress CMS as the previous website used to be. I crafted the back-end experience to make editing the website as easy as editing a word document.
I minified the code, optimized all images, leveraged browser caching, reduced server response time and passed W3C validation test. All that effort resulted in super-fast website.
The client himself being an SEO expert helped a lot in implementing Schema Markup and optimizing the website for Search Engine Optimization.
With 8 years of experience in building WordPress websites, I have built an extensive website quality and SEO checklist. I used the checklist to further perfect the website.
I made use of WordPress Shortcodes, Custom Widgets, Page Templates, Custom Post Types, Metaboxes and Theme Options Panel to craft a user friendly back-end experience.
That's not all, I have a complete list of things that I take special care of when developing WordPress websites. Click here to find out.
The new website brought in great results for Wiideman Consulting Group. Some of them are highlighted below:
I loved working with Wiideman Consulting Group as usual and Steve Wiideman has always been great to work with. I loved everything from start till end and going live. Now that the new website is live and generating results for the client, I’m really satisfied with the overall effort.