A modern online presence and a lead generation system for a Los Angeles based attorney.
Law offices of David Azizi is a Los Angeles based law firm that has been helping accident victims, vigorously representing their interests against the parties responsible for their injuries. David was looking for a redesign of his old website so he reached out to me through a friend.
In initial review of the old website I found a lot of issues with it and proposed them a solution based on that. In my review I found that the design was completely outdated. The website was looking like a personal blog instead of a professional website of an attorney.
There were no trust building elements being used and it was lacking clear calls to action. The website was ranking good enough but there was a room of SEO improvement. Old website was mobile friendly but that was not good enough to engage mobile visitors.
The old website was not showcasing the services and case studies in an effective way to build confidence among visitors. The backend of the website had similar condition and it was outdated and not user-friendly.
I identified the following goals for the new redesigned website:
Apart from these overall website goals I also defined some target audience specific goals and solution which is explained below in target audience section.
To better understand what is working for other attorneys I researched a lot of attorney websites and took notes of all good and bad points. It helped me in defining my direction. It became clear what should be done and what should be avoided to make the new website a success. I also researched some competitor websites from our target area that is Los Angeles.
I defined accident victims who are looking for legal advice and are from Los Angeles as our target audience.
I recommended development of a completely new website, built from scratch, with a custom design to put special emphasis on lead generation and trust building.
The website will be designed to:
After finalizing target audience goals and client requirements, I started working on design.
David Azizi was not satisfied with performance of his old website. He wanted a website that can generate business for him. For that reason, I focused my design efforts on implementing a proven lead generation system.
I started the design process with creating wireframes first. They helped me in validating various home page layouts, call to actions and lead generation forms, without spending time on colors scheme and typography.
I was asked to keep the old logo so I derived color scheme from it but I played around with various shades of blue and golden until I found a winner color scheme.
For typography, I selected a modern sans-serif font that I used throughout the website for body text. For headings I choose a bold but complimentary sans-serif and the combination turned out great.
Final result of the design process was great, have a look below
I developed the website on WordPress CMS. I spent extra time crafting the back-end experience that makes editing the website as easy as editing a word document.
I minified the code, optimized all images, leveraged browser caching, reduced server response time and passed W3C validation test. All that effort resulted in super-fast website.
I completely optimized the website for search engines using semantic coding and considering all on page SEO factors. I also used Schema Markup to help achieve higher search ranking.
I used my WordPress security checklist to make the website as secure as WordPress could be. I also took good care of official WordPress coding standards.
With 8 years of experience in building WordPress websites, I have built an extensive website quality and SEO checklist. I used the checklist to further perfect the website.
That's not all, I have a complete list of things that I take special care of when developing WordPress websites. Click here to find out.
The new website brought in great results for the client. Some of them are highlighted below:
I enjoyed working with David Azizi and team in re-designing and re-building their website. I enjoyed everything from planning till going live with the new website. Now that the new website is live and generating results for the client, I’m really happy with the outcome of the project.